Help Unilever Give Us A BrightFuture #ReimagineThat

Disclosure: Post sponsored by Unilever. All earth-loving and recycled opinions are my own!
Unilever Bright Future

Help Unilever Give Us A BrightFuture #ReimagineThat

Do you recycle?  I like to think that I am pretty good about recycling, but I will admit that there are items I forget about and end up in the trash 🙁  When I heard that a staggering 600 MILLION Bathroom Products could end up in landfills EVERY YEAR I wanted to know how I could help!

Thank goodness Unilever just launched the “Rinse. Recycle. Reimagine.” program.

The program was developed in partnership with Keep America Beautiful and the Ad Council to educate us about recycling in the bathroom, inspire us to reimagine what empty bathroom products could become through recycling, and ultimately make a small change that holds big potential to positively impact the environment.

I don’t know about you, but I want the Earth to still look beautiful for my grandkids grandkids 🙂

Unilever Bright Future

Think that empty shampoo bottle is just a bottle? Think again. With just a rinse and a recycle, empty bath and beauty bottles can take on new life and return as hairbrushes, backpacks or even backyard play set.  Rinsing out your empty bottles only takes a minute, we CAN do this!

Unilever Bright Future

Common bathroom products like shampoo, body wash and lotion bottles could be more likely to end up in landfills than kitchen bottles, contributing to the nearly 29 million tons of plastics sent to landfills each year!

Unilever – the maker of products including Dove®, Suave®, St. Ives®, Caress® and more – is stepping in to inspire Americans to clean up their act in the bathroom.

Things You Should Know:

  • Beware the product hoarders: 1 in 5 Americans (20%) have more than 10 bathroom products in plastic bottles in their bathroom at a given time.
  • What gets Americans moving: Americans are more likely to go the distance to get a drink when thirsty, charge their phone, or answer a phone call than walk an empty plastic bottle from the bathroom to the recycle bin.
  • Battle of the sexes: More men (80%) reported recycling their empty bathroom bottles than women (74%).

Unilever Brighter Future

Unilever can’t do this alone, WE HAVE TO HELP! So the company has introduced Unilever BrightFuture.

Unilever wants to inspire us to take small actions that add up to a big difference – whether that’s wasting less, sharing more, turning off the tap, turning on community activism or, simply, recycling – because everyone has a role to play in creating a brighter future.

Learn more on how you can help bridge the gap in bathroom recycling

Here are some interesting facts:

Which U.S. metropolitan cities are leading the way when it comes to bathroom recycling? (based on those who reported always recycling bathroom products):

1. Philadelphia (52%)
2. New York (48% )
3. San Francisco/Oakland/San Jose (41% ) and Seattle (41% )
4. Minneapolis (40%)
5. Boston (39%)
6. Los Angeles (38%)
7. Washington, DC (37%) and Phoenix (37%)
8. Chicago (33%)
9. Houston (30%)
10. Tampa/St. Petersburg (29%)
11. Dallas/Ft. Worth (28%)
12. Detroit (26%)
13. Atlanta (23%)

Unilever Bright Future

Families are getting the job done when it comes to bathroom recycling.  Us parents are more likely than non-parents to recycle in the bathroom (81% vs. 74%)!

Here is the list of major U.S. cities where parents report that their children are diligent about recycling:

1. Los Angeles (53%)
2. Chicago (49%)
3. Washington, D.C. (48%)
4. New York (45%)
5. Atlanta (43%)
6. Dallas/Ft. Worth (42%)
7. Houston (42%)
8. San Francisco/Oakland/San Jose (41%)
9. Tampa/St. Petersburg (40%)
10. Detroit (38%)
11. Boston (37%) and Seattle (37%)
12. Philadelphia (36%)
13. Phoenix (36%)
14. Minneapolis (34%)

Unilever Bright Future

The “Rinse. Recycle. Reimagine” program is part of the Unilever Sustainability plan and aims to increase its positive social impact while reducing its environmental impact.

In fact, to inspire you to get MORE involved, Unilever as launched a #ReimagineThat Sweepstakes!

How Do You Enter The Sweepstakes?

It’s easy!  Just spread the word by sharing a photo of your bathroom empties being recycled on Twitter and Instagram using #ReimagineThat. Add #Sweeps to your post to be entered for a chance to win recycled, reimagined prizes.

When is Sweepstakes?

It has already started!  It goes on NOW – June 9th 2015

What Can You Win?

Daily prizes (42 in total) and a grand prize (1 for a $500 gift card)


You must include #ReimagineThat and #Sweeps and tag @UnileverUSA in order to qualify

Check out the Unilever Bright Future Sweepstakes Rules

Be sure to follow Unilever on Facebook and Twitter to stay up to date with all the fun ways you can Rinse. Recycle. Reimagine. While you are at it, follow me on Facebook, Twitter, Pinterest, Google + and Instagram too 🙂

Will you help Unilever make a BrightFuture?  Will You Rinse. Recycle. Reimagine?  I will!  Let’s do it together!


  1. Wow! If having more than 10 bathroom products in plastic bottles in my bathroom qualifies me as a product hoarder I must be an extreme product hoarder! Lol. I’m sure I have way more than 10! I always recycle them at least!

  2. Yeah, I’m definitely a product hoarder. But, I definitely think this is a great program.

  3. What a nice program. This is the first time I have heard anything about it. We already recycle a lot from pop cans, copper, iron to reusing lumber.

  4. It is a great idea to use these bottles for reuse. I have never reused these kinds of bottles, but I will try and think of things I can use them for. Some of these would be great for children’s paints and stuff like that.

  5. What a super sweepstake. I think the Rinse. Recycle. Reimagine. program is wonderful and I always recycle as much as I can.

  6. I love that there are programs to teach kids about recycling while they are young. After all, they are the next generation to “inherit” the earth!
    I am really proud that Chicago is #2 where parents report that their children are diligent about recycling.
    THANKS Unilever for THE Triple R program! After all, your company makes a lot of plastics to put the shampoos, soaps, body washes, etc. in.

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